Pendulum is seeking a Director of Influencer Marketing to create, build and scale the company’s marketing initiatives across community and opinion leader platforms, including Influencer, Organic, and PR marketing. The Director will build and crystalize Pendulum’s leadership in gut microbiome health, positioning the Pendulum brand as a leading KOL in the industry.
Shape our narrative and coordinate the creation of high-impact content, while also ensuring brand consistency and managing our website to strengthen engagement with enterprise clients and industry partners. This role is ideal for someone who thrives in fast-paced, collaborative environments and brings a mix of content strategy, website management, and stakeholder management experience.
Shape the overall workflow for partnered and influencer content for all Automattic social channels and set the strategy for the Automattic Influencer Program, under the Influencer Team. Collaborate with relevant marketing and product teams on what to post, when to post it, and why to post. Use storytelling and trend insights to reach and engage multiple audiences, design and manage campaigns that support product launches, influencer growth, and brand visibility.